Building Strong Brands Architecture and Consultation Services
Avoiding Chaos Embracing
a Better Business Strategy
We understand that clear and intuitive brand architecture is a productive way to guard against chaos and unpredictability. An effective brand architecture brings various distinct offerings into focus which lets you better cross-promote and gain control over how consumers perceive your brand. Thoughtful and organised brand architecture can help tactical marketing decisions become more straightforward, fair and undivided.
BRANDED HOUSE
HOUSE OF BRAND
HYBRID
Complete Your Tasks with Self-Check
1. Who is your intended target audience?
2. Are there any sub-categories based on price point or target market?
3. Is your brand associated with any specific niche?
4. Are you planning to expand your business in the future?
BRANDED HOUSE
Having the same name for the corporation, all operating units, and brands ensures a uniform experience, reduces confusion, and enhances the corporate brand’s value.
HOUSE OF BRANDS
In this setup, the corporation, operating brands, and units have distinct names. The corporate or parent brand takes a backseat, placing the emphasis on the individual product brands. This approach is often referred to as a “house of brands.”
HYBRID
In the hybrid brand architecture, the corporation, along with some operating units and brands, shares a common name. This approach is often seen as more ad-hoc, resulting from mergers and acquisitions rather than being a deliberate and proactive brand strategy.
- - Brand Logo Design
- - Brand Identity
- - Brand Guidelines
- - Copywriting
- - Stationery Design
- - Corporate Identity
- - Premium Business Card
- - Corporate Profile
- - Catalogue Design
- - Brand Purpose
- - Brand Vision
- - Brand Values
- - Target Audience
- - Market Analysis
- - Brand Story
- - Brand Personality
- - Brand Voice
- - Brand Positioning
- - Brand Naming
- -Website Design
- - Space Branding
- - Front and Backend
- - Lead Generation
- - Digital Marketing Management
- - Promotional Material
- - TV Production
- - Radio Production
- - Print Production
- - Video Scripting and Production
- - Social Marketing Campaigns
- - Content Marketing
- - Photography
- - Out Door Media Marketing
Abbydraw designs, your
brand strategic partner
At Abbydraw Designs, we specialize in analyzing your corporation’s structure and devising a systematic brand architecture strategy. Our aim is to provide you with clarity and safeguard your brand equity and stakeholder confidence. By collaborating closely with our branding agency, we can guide you through the process of building a robust brand architecture. Let’s discuss in detail how we can tailor this approach to meet your unique needs and goals.
FREQUENTLY ASKED QUESTION
A. Brand architecture is a structure that arranges brands, products and services to make people relate to a brand. It not only influences a customer but make them to promote the brand through word of mouth to their friends and families.
A. Brand architecture is a structure that arranges brands, products and services to make people relate to a brand. For example, we can refer to Google and its extensions.
A. Brand architecture is a structure that arranges brands, products and services to make people relate to a brand. It not only influences a customer but make them to promote the brand through word of mouth to their friends and families.
A. Brand architecture is a structure that arranges brands, products and services to make people relate to a brand. It helps to recognised who you are as a brand and maintain the consistency internally. It helps in developing brand identity, development and design.
A. Focus on future. By adopting a dynamic perspective, you’ll set up grouping principles that gives strong brand architecture – one that can be extended when required.
A. Brand architecture in marketing is the formation of brands within a company’s entity. It is the way brands within a company’s portfolio are linked to, transformed from one another.
A. Brand architecture strategy is the logical form of all brands in the portfolio. Customers relate brands at different levels, so the brand architecture allows an organisation to create a brand portfolio that appeals to unique segments or needs states.
